Optimizing and Promoting Your Website
Mad River Consulting is available for website optimization and promotion. Ideally, during the development of a website, the framework and elements for effective natural search placement should be optimized. Once you have an established website, you want it to get you business, and to assist in your operations as much as possible. MRC suggests that you allocate sufficient funds for a well-designed promotional analysis and marketing plan.
A promotional analysis usually requires 4 to 10 hours of time at our standard hourly rate. If you authorize a budget larger than this, we can save you money in some instances by taking immediate action rather than making a recommendation to you. Depending on your industry and your level of competition, you should expect to spend one to several thousand per year on marketing, between the analysis and improvements that we will make, and the fees you will need to spend for listings in some resources. In some cases, clients with stiff competition are spending several hundred per month in pay-per-click services alone.
Our approach will include key word and phrase analyses, review of current visibility of you and your competition in search utilities/engines and other directories, review of your website traffic statistics, fine tuning titles, meta tags and page content, research of other business resource sites, and proposed expenditures.
We will recommend that you give us continued authorization to act on your behalf and make nominal purchases proactively at some quarterly budget level. Often the quarterly-budgeted level is not reached, but there will be times when we can save you money and take action by not having to pause our action and wait for a response.
We also ask that you keep us informed of opportunities that come along, ask for our guidance, and don't enter into promotional agreements without asking us first. Many firms are offering automated services that are just not as effective as manual registrations, and in some cases, are detrimental to positioning. The search utility industry changes constantly. Mass-marketed services cannot do justice to your promotional needs. You need the personal attention of a firm that is following the trends and strategies on a regular basis. This subject is so large that MRC outsources pieces of this to other companies that specialize further.
We look forward to serving your promotional needs. Please do not hesitate to contact us via email or phone with questions or for clarification.